B2B SaaS Marketer

Location Mumbai, Maharashtra, India Hybrid
Job type Full-time
Experience 0.5 - 2 years
Apply now
https://www.dronahq.com/career/b2b-saas-marketer/

Role Overview

As a B2B SaaS Marketer at DronaHQ, you will play a vital role in amplifying our brand voice, communicating our value proposition, and creating impactful content across digital platforms. You’ll work closely with the product, sales, and marketing teams to simplify technical concepts into engaging narratives, helping us reach and convert our target audience.

Key Responsibilities

  • Content Creation: Write and produce content for blogs, press releases, landing pages, case studies, eBooks, newsletters, video scripts, and webinars.
  • Social & Web Presence: Manage and contribute to DronaHQ’s website and social media channels with fresh, timely content.
  • Video & Audio Assets: Assist in scripting, producing, or hosting product videos, explainer videos, and webinar/podcast content.
  • Campaign Execution: Support lead-generation campaigns, product launches, and email marketing activities.
  • Product Familiarity: Collaborate with internal teams to deeply understand features, use cases, and customer personas.
  • SEO & Analytics: Contribute to SEO efforts and monitor content performance using analytics tools.
  • Market Trends & Research: Stay updated on trends in B2B SaaS, Low-Code, and AI to inform messaging and positioning.
  • Customer Success Stories: Help identify and develop customer testimonials and case studies.

Must-Have Skills

  • Excellent communication skills—written, verbal, and visual.
  • Basic understanding of technical concepts like APIs, React/Vue, JavaScript, and databases.
  • Interest or experience in creating multimedia content (e.g., Canva, CapCut, video/audio editing).
  • Strong research skills, curiosity, and eagerness to learn.
  • Proactive, detail-oriented, and self-motivated team player.

Nice-to-Have Skills

  • Experience in a SaaS, startup, or tech-focused environment.
  • Familiarity with CMS tools (WordPress), email marketing tools (Mailchimp, Sendgrid), or webinar tools (Zoom, Demio).
  • Exposure to tools like GA4, Hotjar, HubSpot, or similar.
  • Basic understanding of CRMs or marketing automation.

Why join us?

  • Innovative & Future-Focused: Work on cutting-edge AI and low-code tech that’s reshaping the SaaS landscape.
  • Career Growth & Learning: Learn from experts, grow with structured mentoring, and work on meaningful projects.
  • Dynamic Team Culture: Join a supportive, collaborative environment where your voice is heard.
  • Ownership & Impact: Make visible contributions and grow with a company that values initiative.
  • Global Exposure: Interact with a diverse customer base across industries and geographies.
  • Creative Freedom: Explore and test your ideas across multiple content formats and strategies.
  • Startup Energy with Stability: Agile, fast-paced culture backed by a proven, scalable product.
  • Networking & Community Building: Participate in events, webinars, and communities that expand your reach.
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